Tag: sports marketing


TRSM at the MIT Sloan Sports Analytics Conference

By Greg Douglas (@gregdouglassail) As a two-time Olympian, sports have always been a huge part of my life. I’m now a 4th year TRSM Marketing Management student, so I’m ecstatic whenever sports and school intersect. Last week, I had the opportunity to attend the MIT Sloan Sports Analytics Conference with Ryerson Alum Igli Panariti and…

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In Canada’s Year of Sport, Ryerson Builds Stronger Sports Roster with Industry MVP’s & Rogers

My year began the same way many of my fellow Canadians’ did- glued to my TV screen following Canada’s best under-20 hockey players in their pursuit of gold at the IIHF World Junior Championships. Their triumphant tournament kicked off what the Honourable Bal Gosal, Canada’s Sport Minister, proclaimed the “Year of Sport” in Canada; with…

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