Tag: Retail Management

Students

Listening in on Social Media to Make a Difference

What if you could monitor public conversations about accessibility to improve customer experiences? Students of Retailing 2.0: Social Media Marketing (RMG 922) at the Ted Rogers School of Retail Management were recently given a firsthand chance to do just that thanks to a Ted Rogers School of Management (TRSM) partnership with Sysomos, a state-of-the-art social…

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Professors

Expert Corner: The Benefits of a Sustainable Supply Chain

How can greening a supply chain can help Canadian retailers gain competitive advantage?  With the green movement gaining momentum, it is time for retailers to redesign their supply chain with the environment in mind. Steps can be taken at any link the supply chain, from choosing suppliers who utilize water conservation methods to switching to…

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Students

Experiential Learning: To China and Back in 14 Days

Have you ever been so fascinated by the beauty of your surroundings, that you feel like you are having a dream you never want to wake up from? I have…for entire 14 days… in ancient, yet modern; conservative, yet liberating; far in kilometers, yet close in emotions China. A trip that took the term experiential…

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Students

Expert Corner: why do consumers like to share?

When a brand declares that it is “eco-friendly”, recycled packaging and the use of organic materials usually comes to mind, which almost always demands for a higher price point. The ‘sharing economy’ (or collaborative consumption) consists of companies that are sustainable and allow consumers to spend less. It creates a sense of community and connectedness,…

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Students

Expert Corner: Are Virtual Fitting Rooms The Solution?

Virtual fitting rooms...will this new technology help in closing the gap between the physical store and online shopping? Many people, like myself, would say that going to the actual store and trying on the clothes is the way to go, but for online shoppers, augmented reality seems to be the perfect solution. It might not…

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Students

Expert Corner: 3 Trends Businesses Need To Watch

The holidays may have passed, but consumers are always shopping! They’re searching for deals and checking them twice across a variety of outlets. As well, the Internet and smartphones have changed the way consumers are shopping to make it more efficient and cost effective for consumers. Therefore, it's crucial for company's to know about these…

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Students

Why Retail Management Was The Right Decision

Quite honestly, the factors I used to determine which university program I’d attend were pretty flawed. I didn’t take much consideration into the possible job opportunities, the curriculum or what each school offered. I have many peers who after first year switched programs or after completing their bachelor degrees went on to enrol in another…

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Students

Expert Corner: Will That Be Cash, Credit Card… or Bitcoin?

An increasingly large number of Canadian businesses have started to take advantage of the digital currency that has seen great promise in the past few years. Based on findings by Canadian Bitcoin Business Directory, as of September 25, 2014 there are currently 338 merchants in Canada that accept bitcoin. These include large retailers like Newegg,…

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Students

Everything You Need to Know About Retail Week 2014

With November just around the corner, most students experience the stress beginning to settle in. What do you mean there’s only a month left of classes?! There’s so much left to do! However, a great perk about the Retail Management program at Ted Rogers is Retail Week! A week of exciting case competitions, speakers, events…

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