Tag: Marketing Management

Students

April Fools’ Day: Our Favourite Marketing Pranks

In honour of April Fools' Day we thought it would be great to share some of our favourite marketing and advertising pranks of the last few years. The marketing landscape has significantly changed with the rise of social media and the understanding that when you create great content, people will listen. And what better content…

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Students

Expert Corner: Social Media Marketing and Careers

Out with the old and in with the new; is this the case with traditional media versus social media? Have we traded in our print and televisions advertisements for Instagram and Twitter? Instagram has 200 million active monthly users, 11.1 billion Facebook users as of 2013 and 271 million Twitter users with more and more…

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