All posts by Donna Smith

Professors

Survey & Social Media Analytics: A Dynamic Duo

Donna Smith is a professor in the Ted Rogers School of Retail Management who uses Sysomos social media monitoring as a part of a "Sysomos in the Classroom" program. Professor Smith is conducting research using Sysomos MAP. Here, she shares her latest research into how social media marketing can influence a consumer's jeans purchase. (Note:…

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